Inor Ag. Assmann
13
Leading citrus product in Brazil, or-
ange juice is almost exported in its entirety
(97% of the total produced in the region),
but domestic consumption is up again.
Past decade figures show that, while glob-
al consumption dropped, the Brazilian do-
mestic scenario registered consumption
on the rise. There are no exact numbers
about this area, but the trend points to a
preference for freshly squeezed orange
juice, in light of the availability of the fruit
coming from the main global producer.
Trustworthy
Demand for orange juice
in the domesticmarket is
on a rising trend in
the decade and
the bet is for
this trend to
continue in
the Brazilian
consumermarket
Mendes reckons that about 30 thou-
sand tons are consumed as pasteurized
juice. But he stresses that a more sig-
nificant amount is ascertained in the
transformation of oranges in juice at
home, bars and restaurants. Consider-
ing that from 80 to 100 million boxes
of fresh fruit (an average of 3.67 mil-
lion tons) are kept for direct consump-
tion by consumers and that 95% are
squeezed into juice, he observes that
this would represent about 300 thou-
sand tons of the equivalent product
(65º brix), considerable consumption
sometimes unnoticed.
In the meantime, in the citrus belt in
São Paulo/Triângulo Mineiro, responsi-
ble for a huge portion of Brazil’s juice
production volumes, some 35 thou-
sand tons of juice equivalent (66º brix)
are for domestic consumption, accord-
ing to data released by the Brazilian As-
sociation of Citrus Exporters (CitrusBR)
about the 2015/16 growing season. For
the 2016/17 crop year, with offer on the
decline, the forecast is for 30 thousand
tons. Ibiapaba Netto, executive director,
reiterates expressive fresh orange con-
sumption in Brazil and ascertains rising
domestic demand for natural juice (60%
from 2005 to 2015).
Consultant Maurício Mendes, in
turn, also refers to other alternatives
for types of juices, in an environment
eager for new products, and trusts
the national consumer market greatly.
However, he emphasizes that investors
should not overlook the discerning
Brazilian palate, keen on quality juice,
freshly squeezed. Furthermore, he re-
calls that there is the question of high
packaging, logistic and tax costs, which
still inhibit further steps forwards.
In 10 years, since 2003, consumption
of the fruit dropped 27%, but in Brazil it
went up by 21%, from 41 to 61 thousand
tons, and there is every indication for
further growth, says Maurício Mendes,
from the Citrus Consultancy Group
(GCONCI) and Agriplanning Agribusi-
ness Consultancy, based in São Paulo,
in July 2016. By going deeper into the
analysis, he points to that volume ( just
over 60 thousand tons, equivalent to
65º brix) as freshly squeezed juice con-
centrate, including nectars.
On the other hand, Mauricio
RESERVA TÉCNICA
stocks reserves
Estoques de suco de laranja
das empresas brasileiras
(Em FCOJ equivalente 66º Brix)
Fonte:
CitrusBR – *Estimativa em agosto 2016.
Data
Toneladas
30.06.2013
765.924
30.06.2014
534.529
30.06.2015
510.393
30.06.2016
351.567
30.06.2017*
2.066
