SHIPMENTS AND ARRIVALS
Study conducted by researcher Loiva Maria Ribeiro de Mello, from Embrapa Grape and Wine, demonstrates that Brazilian grape
juice exports are following on the heels of the other beverages of the supply chain: substantial reduction in quantity and revenue. From
2014 to 2015, shipments of the national beverage were down 47.3% in quantity, whilst revenue brought in dropped 54.41%. Exports
reached 2,610,146 liters, totaling US$ 5,866,363.00 in revenue.
“Grape juice, which used to be a leading product on the Brazilian exports agenda, has gradually been reducing its share in the for-
eign market, to the detriment of the domestic market”, explains Loiva. In 2013, Brazil ranked as 16th biggest exporter of grape juice,
with 4,412 tons, according to numbers released by the Food and Agriculture Organization of the United Nations (FAO). Imports of the
product take place only now and then. In 2015, grape juice imports amounted to 140,898 liters.
cherished
45
NOTA 100
Grade 100
Sucos 100% naturais prontos para consumo (em litros)
2014
2015 2015/2014
Adoçado
1.839.190
1.584.348
-13,86%
Natural/integral
83.391.366 108.314.986
29,89%
Reprocessado/reconstituído
2.602.941
5.246.984
101,58%
Polpa de uva
2.358.125
2.313.425
-1,90%
Mosto de uva
61.521
335.966
446,10%
Total
90.253.143 117.798.708
30,52%
Fonte:
Instituto Brasileiro do Vinho (Ibravin)
Grape juice is a strategic product for
the Brazilian vitiviniculture sector, espe-
cially in the Sierra Gaucha region, where
it is a typical product coming from small-
scale farmers. The soaring consumption
of this type of juice has encouraged pro-
duction increases. In 2015, the production
and sales of grape juice reached 117.7 mil-
lion liters, including several types of this
beverage, enough to supply the domestic
market. From 2010 to 2015, the 100-per-
cent ready-to-consume juice category
went up 218.5% in Brazil.
The promising scenario is encouraging
the entrepreneurs to invest in technology,
promotion and in the development of new
packaging, in constant pursuit of the im-
provement of the rawmaterial, andmore so-
phisticated final product. Among the grape
juice options available in the market, Brazil-
ian consumers have been showing a pref-
erence for pure natural juice, 100 percent
fruit, without any additives, like water, sug-
ar, flavors or aromatizing substances in its
composition. In 2015, This category corre-
sponded to 108.3 million liters.
From 2014 to 2015, the market of pure
one
The
juices soared nearly 30% in the Country, ac-
cording to figures released by the Brazil-
ian Wine Institute (Ibravin). “Details may
change from one company to the next, but
they present the same principle: the bever-
age is made with the berries, through a boil-
ing process, without the need to add any
other ingredient or raw material”, says en-
tity president Dirceu Scottá. “This is the way
to produce natural juice, delicious and with
a high nutritional value”.
Currently, the main producing hub of
grape juice is the region known as Sierra
Gaucha, which is celebrating the constant
strides in consumption and the conquests
on behalf of the entire segment. Among the
recent triumphs, the official cites the man-
datory act by the Ministry of Agriculture,
Livestock and Food Supply (Mapa), requir-
ing a minimum of 50% natural juice in all
nectars sold in Brazil, as of 2016.
The measure, a response coming from
the federal government to the requests of
the producers, consists in an adaptation of
the Brazilian patterns to the Codex Alimen-
tarius (Food Code), document issued by the
Food and Agriculture Organization of the
United Nations (FAO). “The beneficiaries
are the consumers, who will have a bever-
age with a higher concentration of fruit, and
equally the supply chain, as demand for the
product is deemed to rise”, says Scottá.
