Sparklingwine production comes as
the apple of the supply chain’s eye and is
winningover palates at home and abroad
tion is still low in the national territory,
about two liters per person a year.
According to Dirceu Scottá, president of
the Brazilian Wine Institute (Ibravin), it is
difficult to estimate the amount of sparkling
wines produced in Brazil, as the beverage
comes from a second fermentation of wine
– the companies only declare the amount
of wine that is to be transformed into spar-
kling wine over the year. Nonetheless, with
regard to sales, the numbers indicate that
18.8 million liters were negotiated in 2015.
Compared to 2014, the enologist points to
a sales increase of 11.93%.
On the grounds of the 2015 sales, the
entity shows that, in Rio Grande do Sul
alone, 123 companies trade sparkling
wines. According to Scottá, the Brazilian
BRAZIL
SPARKLING WINES
The Brazilian sparkling wines conquer
new consumers day after day. This is attest-
ed by the soaring sales. In 2015, sales of
sparkling wines amounted to 18.8 million
liters, up nearly 12% from the same peri-
od of the previous year. To raise a toast to
this moment of consolidation of the quali-
ty and image of the beverage, the Brazilian
Wine Institute (Ibravin) launched the Bra-
zil Sparkling brand. The objective is to pro-
mote the product in an exclusive manner,
strengthening even further the identity of
the green-and-yellow sparkling. “We seek
to strengthen the position of the Brazilian
sparkling wines in the domestic scenar-
io, with the identification through a brand
that represents it at consumer level”, ex-
plains enologist Dirceu Scottá.
brands are getting more and more pop-
ular in the domestic market. Of the total
amount of sparkling wines consumed in
Brazil, 80% have national labels. In 2015,
they reached 18.7 million liters”, he says.
The quality and typicality of the beverage
have also won over the global palate. The
category was awarded upwards of 100
medals in international contests in 2015.
“Our sparkling wines boast excellent
comparison between cost and quality. It
is a relatively young product, with a high
quality standard, well accepted at home,
whilst arousing interest in the interna-
tional market for its balance between al-
cohol and natural acidity”, ponders the
Ibravin official. The sector is expecting
consumption to continue on the rise,
with the exception of 2016, where sales
are supposed to drop. “One of our objec-
tives is to reduce the seasonal rhythm of
these sales, something that has been hap-
pening, and return to the growth rhythm
that we had been experiencing before the
increase of the tax burden on Industrial-
ized Products (IPI)”, he justifies.
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CONSUMO EM ALTA
Consumption on the rise
Comercialização de espumantes gaúchos (milhões de litros)
Fonte:
Ibravin
Ano
Espumantes
Moscateis
Total
2006
6,3
1,3
7,7
2007
7,0
1,6
8,6
2008
7,6
1,9
9,5
2009
8,7
2,5
11,2
2010
9,6
2,9
12,6
2011
10,2
3,0
13,2
2012
11,2
3,5
14,7
2013
12,1
3,7
15,8
2014
12,5
4,3
16,8
2015
13,8
5,0
18,8
